Beyoncé and Adidas are reportedly cutting ties.
According to the Hollywood Reporter, an insider said the Ivy Park head and the lifestyle brand have ended their relationship due to creative differences.
“Beyoncé is excitedly looking to reclaim her brand, chart her own path and maintain creative freedom,” the outlet writes.
Bey launched Ivy Park in 2016 with Topshop; their partnership ended in 2018, making her the sole owner. That same year, she re-introduced her clothing brand with Adidas, expanding Ivy Park’s offerings from just athletic gear to shoes and apparel.
This past January, Beyoncé teased Ivy Park’s forthcoming collaboration with Adidas, called Park Trail, at her private show in Dubai. At the end of that month, Ice Spice also shared a few images from her fashion campaign with Ivy Park.
The collection boasts new performance apparel, like jackets, faux fur coats, tracksuits, and hoodies. In a press release, the new line was described as a “trail-blazing expression of performance wear inspired by the resilience of the outdoors, the spirit of the streets, and the possibilities of the future.”
In May, Beyoncé will set off on her Renaissance World Tour, which begins in Stockholm and makes its way through European cities like Paris, London, Marseille, and Amsterdam before heading back to North American cities like Toronto, Vancouver, New York City, and Houston, before concluding in New Orleans.
Source: Ghana News
