Multi-award-winning rapper, Sarkodie, has revealed the reason he won his first BET Award: “aggressive fans.”
Irrespective of the rapper’s dominance in the music scene in the year 2012 – a dominion which contributed to him earning a nomination in the BET: International Act category, and consequently winning the award- he attributes the achievement to his fans’ energy on social media.
According to him, the board of the award scheme said to him: “your fans are very aggressive,” after winning the award and being the first Ghanaian artiste to do so.
He made this revelation on ‘PodcastAndChill’ – a South African-based podcast channel.
The three-time BET Award winner further added that the success of his album, Rapperholic, at the time, also played a part in earning him the award.
Speaking about what it meant to him after winning the enviable award for the first time, he said it was a sign that the American music industry was paying attention to the content churned out from Africa, Ghana — and that was fulfilling.
“Back then, it was more of… the BET [the people behind it] knowing you [the artist]. It was more of the fans knowing your music like it is now,” he told MacG.
He continued: “The American media, the industry, they know what is happening here.”
Sarkodie’s fans, affectionately called Sark Nation are one of the most vibrant and dedicated music fans on social media.
Their unflinching support for their leader, ‘King Sark,’ has contributed immensely to his “sarkcess” in the music industry.
Source: Ghana News