Digital marketing: Event managers urged to explore growth opportunities

Event Managers have been urged to explore the numerous digital tools for the advancement of their businesses.

The emergence of digitalization has transformed every facet of event management- from planning to the execution stages; event organizers have the options of creating the best experience for patrons through cutting -edge technology.

Speaking at a stakeholder Forum organized by the Institute for Digital Marketing and Communication, Ghana IDMC, Director of Training and Innovation at the Institute, Martin Thompson Ntem highlighted the need for players in the event management ecosystem to align with the changes caused by the digital evolution.

“Digitalization has affected many things, positively and negatively. Today we hold events online, online ticketing has become the new normal. A lot has really changed in the event management ecosystem and therefore important for players to learn from these things” he emphasized.

The forum was designed to equip local event planners and marketers with the relevant digital knowledge needed to transform their businesses to meet global standards.

Source: Ghana Business