MTN explains why it suspended its Data Zone bundle
MTN Ghana, a subsidiary of Scancom PLC, has announced the suspension of its MTN Data Zone bundle effective April 05, 2023.
Subscribers of the package had taken to social media to express their dissatisfaction with the development with many calling for its reintroduction.
The company apologized to its customers for the lack of communication on this matter, stating that they had limited their messages to service activation channels only.
According to the statement, the suspension of the innovative Data Zone bundle was due to a review of the bundle offer in line with the Significant Market Power (SMP) directives applied to MTN Ghana in June 2020. The company is hence not allowed to offer the lowest prices on any industry offer, and this has prompted the review.
MTN Ghana is currently engaging and collaborating with the Regulator to seek alignment on a revised Data Zone bundle that will be reinstated as soon as possible. It added that it will notify its customers in due course of any further developments.
The Data Zone bundle is an innovation by MTN Ghana that gives customers a discounted rate for a 1-day validity bundle at the point of purchase.
Source: Ghana Business
