ADB celebrates customers
The Agricultural Development Bank (ADB) PLC celebrates Customer Service Week with a commitment to foster customer-centricity and enhance the bond between the Bank and its customers.
In a distinctive move, senior figures from the bank including the Managing Director, other Top Management Officials, Heads of Departments, and Area Managers and their Assistants are taking on direct roles as customer service officers at various branches of the Bank.
The additional roles, which are scheduled to be a regular activity, are intended to create another platform for direct interaction between senior management and customers.
In his comments, the Managing Director of the ADB, Alhaij Alhassan Yakubu-Tali, indicated that the Customer Service Week celebrations are an important occasion that constantly reminds us about the value of our customers.
“It gives us an added opportunity to interact with our valuable customers and to receive feedback that will help shape our operations and also help our customers grow,” he said.
“The Customer Service Week also provides a platform that enables us to constantly engage our customers and delve into discussions that will shape the way we move forward together. We will continue to seize the opportunity to foster partnerships that are not only mutually beneficial but also truly transformative,” he added.
Alhaji Alhassan Yakubu-Tali also highlighted the bank’s role in promoting customer convenience through the deployment of technology to enhance service delivery.
He indicated that measures were being put in place by the Bank as part of its transformational agenda to provide secure payment solutions.
“As part of our transformational agenda, the Bank is leveraging technology towards improving our digital and all our banking segments in order to enhance convenience and service delivery,” he reiterated.
Key among the transformational agenda is the deliberate action to ensure constant review of existing products of the Bank and introduction of new ones to meet the end-to-end banking needs of our customers.
“The Bank reintroduced the ADB Pay Day Plus Salary Advance and ADB Quick Purchase to expand the Consumer Loan portfolio of the Bank to enable us better serve different target audience,” he said. “All other products of the Bank are also being regularly reviewed to meet the ever changing needs of our cherished customers”, he added.
Alhaji Yakubu-Tali stated that as the People’s Bank, the theme for this year’s celebrations, which is “Team Service,” resonates deeply with our commitment to placing the customer at the heart of all our operations.
He pointed out that the bank is focused on being intentional in the quality of service delivery, adding that modernized banking techniques are being deployed to deliver a differentiated experience to customers across all service touch points.
“By embracing modernised banking techniques, we will not only meet but exceed customer expectations and redefine customer experience,” he stated.
With the diverse needs of customers today, Alhaji Yakubu-Tali emphasised that ADB PLC is well positioned to cater for their needs by focusing on the development of innovative products and services to enhance service delivery, elevate customer satisfaction, and expand our presence in the market.
The Customer Service Week celebrated annually all over the world, recognizes the importance of customer service and seeks to show appreciation to customers for their invaluable trust in us as well as to staff who serve and support customers with the highest degree of care and professionalism.
The bank’s activities for this year’s Customer Service Week include sales activation exercises, customer visitations, food bazaars, health walk, and games.
Source: Ghana News
