Coca-Cola poised to take advantage of AfCFTA
The Equatorial Coca Cola Bottling Company says it’s poised to take advantage of the African Continental Free Trade Agreement.
According to its Corporate Affairs Director for West Africa, Bethel Yeboah, some standards have been set to ensure that the same product is produced across the continent.
Engaged the media on the sidelines of the reintroduction of the Coca Cola Zero, Mr. Yeboah “this is an opportunity for us to take advantage of the sub-region and the market AfCFTA brings. For example, when you’re exporting or importing our products, you do not have to pay some duties because we’ve standardized a number of things and for that matter, a bottle of Coca Cola in Ghana is supposed to be the same in Liberia, Guinea or other countries on the continent.”
“Some challenges we foresee is employees having the right set of skills because we’re going to have players that are big to join the market. Hence, it is important that we provide the right skilled set within our markets,” he said.
Franchise Marketing Director for Coca-Cola West Islands and Middle Africa, Arnaud N’Guessan, said his outfit is committed to making products tailored to suit the demands of consumers, hence improving on the Coca Cola Zero Sugar.
“Consumers are looking to associate with brands and products that meet their needs and preferences and are innovative in that regard. Recognising that tastes and preferences are always evolving, we’re focused on continuous improvement to give consumers the best-tasting Coca-Cola they want—with zero sugar or calories—offered in the most iconic packaging and powered by some of our most creative, consumer-centric marketing yet,” he stated.
The launch of the new ‘Coca-Cola Zero Sugar’ was dubbed ‘Zero Gravity’.
The new ‘Coca‑Cola No Sugar’ will be available on store shelves nationwide, starting this month in the following formats: 30cl glass bottle, 30cl, 50cl and 1.5L PET bottle.
Source: Ghana News
